It's great to have the positive example, and it'd be great too to have some concrete negative example of the ads that were unsuccessful. Or maybe it's not really that they weren't unsuccessful but rather just "ambient-level"?
I'd also be very interested in both Lanier and Gupta's views. But, could you elaborate on why you'd expect Lanier to be "probably controversial in EA circles"?
It's great to have the positive example, and it'd be great too to have some concrete negative example of the ads that were unsuccessful.
Or maybe it's not really that they weren't unsuccessful but rather just "ambient-level"?