Ethics plays a crucial part in Effective Altruism. Within the realm of ethics, there are two dominant frameworks: Utilitarianism and Deontology. When assessing the triggers of altruistic efforts, it is essential to understand both frameworks.

Utilitarianism, notably advocated by philosopher John Stuart Mill, argues that the moral worth of an action is determined by its outcomes. In the context of EA, which is predominantly built on a utilitarian foundation, the emphasis is on maximising positive outcomes for the most significant number of people. This perspective encourages individuals to strategically allocate resources to achieve the maximum amount of good possible. EA provides a guideline based on factual evidence and measurable outcomes, ensuring a thoughtful evaluation of the effectiveness of altruistic acts. However, it's essential to consider the potential positive long-term effects that incorporating a deontological perspective into this can deliver.

Deontological ethics, embedded in duty and prominently endorsed by Immanuel Kant, focuses on actions' inherent rightness or wrongness, regardless of their outcomes. In the context of EA, where positive intentions are assumed, deontological efforts manifest in more minor, more direct actions with immediate outcomes. While EA focuses on long-term results, deontological thinking can achieve immediate good. These deeds, driven by moral obligations or personal fulfilment, may inspire individuals to engage in philanthropic efforts.

It is essential to consider how acts and their directly visible effectiveness affect individuals' willingness to partake in altruistic efforts. Within the influential altruism community, there is a broad network of widely committed, well-informed individuals who comprehend the value of the process focusing on utilitarianism and the long term. These individuals consider their alternatives to do good and decide what to do based on the act with the best outcome in the long term. Even though this choice might be more effective, a large portion of the general population evaluates the extent of their altruistic efforts via the act itself rather than their eventual utility. Deontological efforts, with their potentially less significant but more direct results, appeal to individuals' intuitions and emotions. In contrast to the logical evaluation of long-term utility favoured by many within the EA community, a significant part of the populace may be more motivated by their altruistic actions' immediate, tangible, visible, and, therefore, emotionally sensible impact. People often derive satisfaction from seeing the direct results of their contributions, reinforcing that sense of personal fulfilment that accomplishing good brings, which can be powerful motivators for persisting these efforts.

The weight of this knowledge is found in the importance of a dual, nuanced approach. Such an approach is crucial in setting the effectiveness of altruistic efforts. Fitting seamlessly within the EA framework, utilitarianism guides overarching strategies to address systemic global issues by optimising resource allocation. Simultaneously, the deontological lens accentuates the importance of individual acts, addressing immediate needs, promoting a sense of community, and motivating the broader population to participate in altruistic acts.

Even though the development and advocacy of utilitarianism remain crucial in the field of altruistic efforts, modern society might benefit from a strategy incorporating deontological efforts. Focussing on the acts, playing into individuals' feelings of perpetrating altruistic acts rather than their long-term results, can increase altruistic efforts in the more general population. Combining the two perspectives can create a framework for maximising altruistic efforts and results, building a better world.