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MarkusAnderljung comments on Initial research into corporate fundraising - Effective Altruism Forum

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Comment author: MarkusAnderljung 26 January 2015 01:35:14PM 3 points [-]

Interesting to read! Good to see you're considering such a wide variety of ways to fundraise.

My thought in reading this was that it seems difficult for outsiders to companies to sway them to give to more effective charities. But could there be a bigger chance of success if it was driven by EA employees at companies e.g. talking to their CSR department? Charity Science's role could then be in supporting these EAs.

Comment author: Tom_Ash  (EA Profile) 26 January 2015 03:18:46PM 0 points [-]

That's a very good point, I agree and should have mentioned that - I've added it in. I've talked to an EA who works as a management consultant and got GiveWell recommendations included in the list of charities donated to at his company. He suggested that it would be helpful to have glossy, persuasive materials on the charities from Charity Science, and we plan to create those.

Comment author: ChrisSmith 27 January 2015 08:59:07PM 0 points [-]

These materials should be useful for peer-to-peer fundraising as well.

To pick an example from a mainstream charitable context, Macmillan Cancer Support produce materials which explain what cancer is, why it is a problem and how they (Macmillan) tackle it (something close to their theory of change). These materials are mostly designed for peer-to-peer fundraising, but would also be useful for me if I wanted to promote Macmillan in a corporate fundraising case as well.

http://be.macmillan.org.uk/be/default.aspx

(Disclosure - I'm the management consultant Tom is referring to in the opening post)