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zdgroff comments on Lessons from a full-time community builder. Part 1 of 4. Impact assessment - Effective Altruism Forum

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Comment author: zdgroff 05 October 2017 07:58:22PM 1 point [-]

Thanks for sharing this! Out of curiosity, was there any particular evidence that drove the basic theory of outreach (awareness -> engagement -> behavior change)? This seems like actually a hotly contested empirical area so I'm curious. Thanks!

Comment author: weeatquince  (EA Profile) 29 October 2017 11:14:37PM *  0 points [-]

It roughly came from the idea of treating movement builidng as a marketing funnel. It is similar to the marketing funnel you'd expect of any other organisation except "buy our junk" is replaced with "behaviour change".

I did not have specific evidence on community building that this was a particularly good theory of change, although nothing I read when looking for data on this suggested it would not be a good theory of change.

What is it that it contested about this?